What are the best practices for measuring sales cycle days in a SaaS business? Are they different for renewals versus new logos? When does the clock start on the sales cycle?

Gray smoke — a verdict was reached, with dissent.

The Answer

Yes, sales cycles must be measured separately for new logos and renewals because the underlying selling processes differ materially.

Who Deliberated

5 of 6 advocates deliberated.

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The Reasoning

Closing positions — one sentence per speaker (free tier)

Notable challenges

Sources

The Panel

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